{"product_id":"9781440511844","title":"The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!","description":"\u003cp\u003eLet's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.\u003c\/p\u003e\u003cp\u003eIn this new edition of his bestselling \u003ci\u003eThe Ultimate Marketing Plan\u003c\/i\u003e, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.\u003c\/p\u003e\u003cp\u003ePacked with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47042756313328,"sku":"9781440511844","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440511844_p0.jpg?v=1763758488","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440511844","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}