{"product_id":"9781440512919","title":"Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business","description":"\"The section on testing your new business concept is unlike anything in any other book on start-ups.  How much is it worth to know that your new business is something your customers will want--before you invest in it?\"\u003cbr\u003e--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency\u003cp\u003e\"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality.\"\u003cbr\u003e--Dr. Jeffrey Magee, Publisher, Performance Magazine\u003c\/p\u003e\u003cp\u003eTo make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreate a Flexible Business Plan\u003c\/li\u003e\n\u003cli\u003eFind Out What Your Customers Really Want\u003c\/li\u003e\n\u003cli\u003eCapitalize on the Right Trends\u003c\/li\u003e\n\u003cli\u003eHire the Best People\u003c\/li\u003e\n\u003cli\u003eChoose the Most Lucrative Partners\u003c\/li\u003e\n\u003c\/ul\u003eComplete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47154842239216,"sku":"9781440512919","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440512919_p0.jpg?v=1763786292","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440512919","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}