{"product_id":"9781440513237","title":"Your Idea, Inc.: 12 Steps to Building a Million Dollar Business - Starting Today!","description":"Burt's Bees . . . Crocs . . . Facebook . . .\u003cp\u003eEvery time a new story about how some nobody from nowhere got rich producing some clever new product in his garage, you may think, \"Why can't I do that?\" Well, anyone can--the trick is to take those good ideas and build them into great products that can succeed in the marketplace. In this book, you will get the 12-step plan you need to make your new product or service a profitable reality. You will learn important skills for success, including how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRefine their idea to attract a target audience\u003c\/li\u003e\n\u003cli\u003eResearch the competition\u003c\/li\u003e\n\u003cli\u003eFind the right manufacturer\u003c\/li\u003e\n\u003cli\u003eCreate appropriate brand messaging\u003c\/li\u003e\n\u003cli\u003eBuild buzz online and beyond\u003c\/li\u003e\n\u003cli\u003eWork trade shows and conventions\u003c\/li\u003e\n\u003c\/ul\u003eWritten by a woman with no formal business experience who turned her own idea into a million-dollar company, this book is the pragmatic yet inspiring guide every aspiring entrepreneur is looking for.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47154768937200,"sku":"9781440513237","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440513237_p0.jpg?v=1763795608","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440513237","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}