{"product_id":"9781440514111","title":"The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.","description":"From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:\u003cul\u003e\n\u003cli\u003eBlogs and blogging\u003c\/li\u003e\n\u003cli\u003ePay-per-click advertising\u003c\/li\u003e\n\u003cli\u003eSearch engine optimization\u003c\/li\u003e\n\u003cli\u003eE-mail offers\u003c\/li\u003e\n\u003cli\u003eE-newsletters\u003c\/li\u003e\n\u003c\/ul\u003eFilled with samples and resource lists, this book is the only book a marketing professional will ever need.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47154769461488,"sku":"9781440514111","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440514111_p0.jpg?v=1772499102","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440514111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}