{"product_id":"9781440516863","title":"Persuasion: Command Attention \/ Hold Their Interest \/ Get What You Want","description":"To get what you want-be it in business or life-you've got to get people to give it to you. While you can use intimidation, manipulation, and seduction to achieve your objectives, such tactics won't win allies for the long haul. \u003ci\u003ePersuasion\u003c\/i\u003e outlines the process of influencing others and, most importantly, how to apply it. Inside you'll find answers to questions such as: \u003cul\u003e \u003cli\u003eHow much should I reveal about a plan or project? \u003c\/li\u003e\n\u003cli\u003eHow can I determine someone's true level of interest? \u003c\/li\u003e\n\u003cli\u003eHow can I discern another's needs-and talk about my own-in a business situation? \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e In today's business world, education, intelligence, and hard work alone won't deliver a win. The ability to persuade is the great differentiator and \u003ci\u003ePersuasion\u003c\/i\u003e gives you the tools needed to seal the deal.\u003c\/p\u003e","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47128044175600,"sku":"9781440516863","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440516863_p0.jpg?v=1763757976","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440516863","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}