{"product_id":"9781440550348","title":"The Everything Guide to Crowdfunding: Learn how to use social media for small-business funding","description":"\u003cb\u003eHarness the power of the crowd to turn your dreams into reality!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCrowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Everything Guide to Crowdfunding\u003c\/i\u003e is a step-by-step handbook to harnessing the power of social media to raise funds. Inside, you'll find real-life case studies and techniques for creating a successful campaign, including:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eGaining an online presence\u003c\/li\u003e\n\u003cli\u003eTapping into the crowd\u003c\/li\u003e\n\u003cli\u003eUnderstanding the different crowdfunding platforms\u003c\/li\u003e\n\u003cli\u003eDesigning a successful campaign plan\u003c\/li\u003e\n\u003cli\u003ePromoting your campaign with social media, search engine optimization, and affiliate marketing\u003c\/li\u003e\n\u003cli\u003eDealing with donors after your campaign ends\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e Almost 50 percent of crowdfunding ventures fail to get funded. With this guide, you will learn how to be in the 50 percent that succeed. Whatever your dream or business idea, there is no reason it can't become a reality with the power of crowdfunding.","brand":"Adams Media","offers":[{"title":"Default Title","offer_id":47123630686448,"sku":"9781440550348","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440550348_p0.jpg?v=1763785203","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440550348","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}