{"product_id":"9781440627323","title":"Brand It Yourself: The Fast, Focused Way to Marketplace Magic","description":"\u003cb\u003eHow companies can stop overthinking the branding process, with faster and better results\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e\u003ci\u003eBrand It Yourself\u003c\/i\u003e is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.\u003cp\u003eLynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.\u003c\/p\u003e\u003cp\u003eAltman and her partner developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She helps her clients tap into their own creativity to overcome the paralysis that often afflicts marketing departments.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eBrand It Yourself\u003c\/i\u003e, Altman shares her experiences helping top global companies develop new products, services, and brand campaigns. She highlights real branding case studies at Dairy Queen, Time Inc., Brite Smile, and other innovative companies.\u003c\/p\u003e\u003cp\u003eWinning the hearts and minds of consumers is not as daunting as you might think. With the powerful techniques in\u003ci\u003eBrand It Yourself\u003c\/i\u003e, your company can develop better branding ideas with less stress and wasted time.\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47154773983472,"sku":"9781440627323","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440627323_p0.jpg?v=1763786212","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440627323","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}