{"product_id":"9781440627767","title":"Entrepreneur's Guide To Patents, Copyrights, Trademarks, Trade Secrets","description":"Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: \u003cbr\u003e\u003cbr\u003e€ Legal landmines every successful entrepreneur must avoid\u003cbr\u003e€ Business practices that can be \u003cbr\u003eprotected-but are often overlooked\u003cbr\u003e€ Protecting your intellectual property on the Internet\u003cbr\u003e€ What are your ideas and the rights to them really worth?\u003cbr\u003e€ Why trade secrets are a powerful and under-utilized protection\u003cbr\u003e€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs \u003cbr\u003e€ How even smart, savvy AOL lost exclusive trademarks, including \"YOU'VE GOT MAIL!\"\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing\u003c\/b\u003e is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47128277418224,"sku":"9781440627767","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440627767_p0.jpg?v=1763799104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440627767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}