{"product_id":"9781440634611","title":"Relevance: Making Stuff That Matters","description":"After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.\u003cbr\u003e\u003cbr\u003eManners shares how the best of the best create solutions to their customers’ problems and help them live happier lives. You’ll learn how:\u003cul\u003e\n\u003cli\u003eLevi’s reasserted relevance when it created wardrobe solutions for men.\u003c\/li\u003e\n\u003cli\u003eDunkin’ Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.\u003c\/li\u003e\n\u003cli\u003eHasbro reinvented board games for today’s time-pressed consumers.\u003c\/li\u003e\n\u003cli\u003eKleenex’s new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.\u003c\/li\u003e\n\u003cli\u003eStaples stopped wasting its shoppers’ time with extraneous products.\u003c\/li\u003e\n\u003cli\u003eNintendo’s simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThe path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. \u003ci\u003eRelevance\u003c\/i\u003e will teach you how to become—and remain—indispensable.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47123461603568,"sku":"9781440634611","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440634611_p0.jpg?v=1763791139","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440634611","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}