{"product_id":"9781440636530","title":"The Complete Idiot's Guide to Starting and Running a Bar","description":"\u003cp\u003e\u003ci\u003eWhere everybody knows their name...\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWhether their dream bar is a comfortable neighborhood joint or a nightclub teeming with entertainment, readers can achieve their goal with this step-by-step guide. They'll learn how to focus their vision for their bar, how to build a business plan, what they need to know about mixology and food service, how to deal with vendors and employees, and everything they need to know about advertising and marketing.\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":47154745966832,"sku":"9781440636530","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440636530_p0.jpg?v=1763788423","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440636530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}