{"product_id":"9781440653483","title":"The Complete Idiot's Guide to Starting and Running a Winery","description":"\u003cp\u003e\u003ci\u003eMaking the dream a reality? \u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eFor many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In \u003ci\u003eThe Complete Idiot's Guide® to Starting and Running a Winery\u003c\/i\u003e, readers will learn: \u003c\/p\u003e\u003cp\u003e?How to put together a business plan \u003c\/p\u003e\u003cp\u003e?Different varieties of grapes and wines \u003c\/p\u003e\u003cp\u003e?How to lay out a floor plan and what equipment is needed \u003c\/p\u003e\u003cp\u003e?How to promote wines\u003c\/p\u003e","brand":"DK","offers":[{"title":"Default Title","offer_id":47142700089584,"sku":"9781440653483","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440653483_p0.jpg?v=1763786817","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440653483","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}