{"product_id":"9781440655166","title":"Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve","description":"\u003cb\u003eAn accessible and insightful PR guide from a top adviser to the rich and powerful\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMedia attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.\u003cbr\u003e\u003cbr\u003eNo one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.\u003cbr\u003e\u003cbr\u003eHis book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:\u003cul\u003e\n\u003cli\u003eUnderstand your real target audience\u003c\/li\u003e\n\u003cli\u003eRespect what the media needs and wants\u003c\/li\u003e\n\u003cli\u003eGive memorable interviews, even during a crisis\u003c\/li\u003e\n\u003cli\u003eHandle the new challenges of the Internet age\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eHe illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47142758449392,"sku":"9781440655166","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440655166_p0.jpg?v=1763791995","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440655166","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}