{"product_id":"9781440696114","title":"The Complete Idiot's Guide to Marketing, 2nd edition: Priceless Pointers on the Classic \"Four P's??-Product, Place, Price, and Promotion","description":"From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: \u003cbr\u003e\u003cbr\u003e€ Guerilla marketing\u003cbr\u003e€ Marketing to Boomers and Latinos\u003cbr\u003e€ Online marketing\u003cbr\u003e€ Targeted-but-affordable direct mail\u003cbr\u003e€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)\u003cbr\u003e € Practical, do-it-yourself distribution strategies\u003cbr\u003e € Analysis of business segments and trends, and much more.","brand":"DK Publishing, Inc.","offers":[{"title":"Default Title","offer_id":47176171782384,"sku":"9781440696114","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440696114_p0.jpg?v=1763789166","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440696114","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}