{"product_id":"9781440838392","title":"Street Marketing: The Future of Guerrilla Marketing and Buzz: The Future of Guerrilla Marketing and Buzz","description":"\u003cp\u003eThis compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.\u003c\/p\u003e\u003cp\u003e• Thoroughly explains the compelling advantages of Street Marketing™, including low cost, high impact, and a personal approach that creates an emotional response\u003c\/p\u003e\u003cp\u003e• Explains the current crisis of conventional marketing in a brand society, identifies the need for non-conventional approaches for the emerging non-conventional market, and addresses the origins and definitions of non-conventional marketing approaches\u003c\/p\u003e\u003cp\u003e• Provides real-world examples of successful Street Marketing by major companies and organizations such as Heineken, Greenpeace, World Wildlife Fund (WWF), and Mini (automobiles)\u003c\/p\u003e\u003cp\u003e• Written by an accomplished marketing consultant and business owner who has put his Street Marketing™ concepts and practices into action for well-known organizations and companies as diverse as Intel, Lancôme, Clarins, Microsoft, Sony, and the World Council of People at the United Nations\u003c\/p\u003e","brand":"ABC-CLIO, Incorporated","offers":[{"title":"Default Title","offer_id":47125045805296,"sku":"9781440838392","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440838392_p0.jpg?v=1763797242","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440838392","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}