{"product_id":"9781440848605","title":"On Behalf of the President: Presidential Spouses and White House Communications Strategy Today: Presidential Spouses and White House Communications Strategy Today","description":"\u003cp\u003eWhite House expert Lauren A. Wright identifies, explains, and measures the impact of the expanding role of presidential spouses in the White House and presidential campaign communications strategy, with a focus on the Clinton, Bush, and Obama administrations.\u003c\/p\u003e\u003cp\u003e• Examines the First Lady's role of enhancing the president's public image and expanding public support for his policy agenda\u003c\/p\u003e\u003cp\u003e• Focuses on the communications and public relations role of presidential spouses\u003c\/p\u003e\u003cp\u003e• Analyzes every documented public speech made by a first lady since 1992\u003c\/p\u003e\u003cp\u003e• Includes interviews with many prominent former White House staff members, journalists, and presidential campaign strategists\u003c\/p\u003e","brand":"ABC-CLIO, Incorporated","offers":[{"title":"Default Title","offer_id":47154904039664,"sku":"9781440848605","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781440848605_p0.jpg?v=1763794064","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781440848605","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}