{"product_id":"9781441109859","title":"Political Metaphor Analysis: Discourse and Scenarios","description":"This book explores the cognitively-oriented approach to\u003cbr\u003emetaphor studies, comparing it critically to other contemporary paradigms of\u003cbr\u003emetaphor in meaning. It incorporates cutting edge empirical data.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIn both semantics and cognitive linguistics, metaphor has gained central status\u003cbr\u003eover the past decades, chiefly on account of Lakoff and Johnson's 1980 book Metaphors We Live By, which has become a\u003cbr\u003estandard point of reference.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRather than advocating a 'pick and mix' combination of cognitive attitudes with\u003cbr\u003etheory and data from other paradigms, the book argues for the methodologically\u003cbr\u003ereflective comparison of theory traditions and acknowledgement of their\u003cbr\u003estrengths and weaknesses. This critical\u003cbr\u003ereflection on metaphor is an essential read for students of metaphor at an\u003cbr\u003eadvanced undergraduate or postgraduate level. Each chapter outlines areas for further reading and research, and the\u003cbr\u003ebook is built around data drawn from a multilingual research corpus of\u003cbr\u003emetaphors compiled from existing research, other corpora and internet data.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47154855837936,"sku":"9781441109859","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781441109859_p0.jpg?v=1763793104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781441109859","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}