{"product_id":"9781441155030","title":"Peirce's Philosophy of Communication: The Rhetorical Underpinnings of the Theory of Signs","description":"Charles S. Peirce, the founder of pragmatism, was also the architect of a remarkable theory of signs that continues to puzzle and inspire philosophers today. In this important new book, Mats Bergman articulates a bold new approach to Peirce's \u003cem\u003esemeiotic\u003c\/em\u003e through a reassessment of the role of rhetoric in his work. This systematic approach, which is offered as an alternative to formalistic accounts of Peirce's project, shows how general sign-theoretical conceptions can plausibly be interpreted as abstractions from everyday communicative experiences and practices. Building on this fallible ground of rhetoric-in-use, Bergman explicates Peirce's \u003cem\u003esemeiotic\u003c\/em\u003e in a way that is conducive to the development of rhetorical inquiry and philosophical criticism. Following this path, the underpinnings of a uniquely Peircean philosophy of communication is unearthed - a pragmatic conception encased in a normative rhetoric, motivated by the continual need to transform and improve our habits of action.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47142712115440,"sku":"9781441155030","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781441155030_p0.jpg?v=1763792020","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781441155030","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}