{"product_id":"9781441927330","title":"Building Routes to Customers: Proven Strategies for Profitable Growth","description":"Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategies and tactics to achieve profitable growth in volatile markets. Through in-depth analysis and dozens of illustrative examples, the authors show you how to employ the \"Routes-to-Market\" methodology to optimize the productivity of marketing, sales and customer service in your organization.  ","brand":"Springer New York","offers":[{"title":"Default Title","offer_id":47027677954288,"sku":"9781441927330","price":69.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781441927330_p0.jpg?v=1763797788","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781441927330","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}