{"product_id":"9781442244092","title":"Strategic Copywriting: How to Create Effective Advertising","description":"When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.\u003cbr\u003e\u003cbr\u003eIn this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online\/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47154993791216,"sku":"9781442244092","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442244092_p0.jpg?v=1763806855","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442244092","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}