{"product_id":"9781442251540","title":"Social Media Strategy: Marketing and Advertising in the Consumer Revolution","description":"Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.\u003cbr\u003e\u003cbr\u003eThis simple, systematic text\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method\u003c\/li\u003e\n\u003cli\u003eprovides a step-by-step roadmap for planning social media marketing strategy\u003c\/li\u003e\n\u003cli\u003eemphasizes the need to apply solid marketing principles to social media\u003c\/li\u003e\n\u003cli\u003eexplores how to integrate social media throughout an entire organization\u003c\/li\u003e\n\u003cli\u003egives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.\u003c\/li\u003e\n\u003c\/ul\u003eThe end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.\u003cbr\u003e\u003cbr\u003eFOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47134682743024,"sku":"9781442251540","price":48.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442251540_p0.jpg?v=1763800344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442251540","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}