{"product_id":"9781442259829","title":"Membership Marketing in the Digital Age: A Handbook for Museums and Libraries","description":"\u003cbr\u003eMembership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. \u003cbr\u003e\u003cbr\u003eMembership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMember acquisition\u003c\/li\u003e\n\u003cli\u003eMembership planning and projections\u003c\/li\u003e\n\u003cli\u003eMembership retention and renewals\u003c\/li\u003e\n\u003cli\u003eMembership servicing, engagement and loyalty\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47125082112240,"sku":"9781442259829","price":42.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442259829_p0.jpg?v=1769904807","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442259829","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}