{"product_id":"9781442265257","title":"Social Media: How to Engage, Share, and Connect","description":"Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:\u003cbr\u003e\u003cbr\u003e– a thorough history of social media and pioneers of the field;\u003cbr\u003e– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;\u003cbr\u003e– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and\u003cbr\u003e– real-world examples of successful social media campaigns.\u003cbr\u003e\u003cbr\u003eThis book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47155008897264,"sku":"9781442265257","price":25.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442265257_p0.jpg?v=1763812327","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442265257","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}