{"product_id":"9781442269507","title":"Video Marketing for Libraries: A Practical Guide for Librarians","description":"Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.\u003cbr\u003e\u003cbr\u003eVideo Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources \u0026amp; services by producing your own videos.\u003cbr\u003e\u003cbr\u003eThis book will guide you through:\u003cbr\u003e\u003cbr\u003e·gaining internal support\u003cbr\u003e·crafting a clear message\u003cbr\u003e·building the library’s audience\u003cbr\u003e·writing storyboards and scripts\u003cbr\u003e·casting and rehearsing actors\u003cbr\u003e·filming and recording voiceover, editing, publishing, promoting\u003cbr\u003e·using online tools \u0026amp; animation software\u003cbr\u003e·and assessing impact","brand":"Rowman \u0026 Littlefield Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47134608687344,"sku":"9781442269507","price":61.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442269507_p0.jpg?v=1769905201","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442269507","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}