{"product_id":"9781442612693","title":"The Gutenberg Galaxy: Centennial Edition with New Essays by W. Terrence Gordon, Elena Lamberti, and Dominique Scheffel-Dunand","description":"\u003cp\u003e\u003ci\u003eThe Gutenberg Galaxy \u003c\/i\u003ecatapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. \u003c\/p\u003e\u003cp\u003eReaders will be amazed by McLuhan’s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. \u003ci\u003eThe Gutenberg Galaxy\u003c\/i\u003e foresaw the networked, compressed ‘global village’ that would emerge in the late-twentieth and twenty-first centuries — despite having been written when black-and-white television was ubiquitous. \u003c\/p\u003e\u003cp\u003eThis new edition of \u003ci\u003eThe Gutenberg Galaxy\u003c\/i\u003e celebrates both the centennial of McLuhan’s birth and the fifty-year anniversary of the book’s publication. A new interior design updates \u003ci\u003eThe Gutenberg Galaxy\u003c\/i\u003e for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan’s lasting effect on a variety of scholarly fields and popular culture. \u003c\/p\u003e\u003cp\u003eA must-read for those who inhabit today’s global village, \u003ci\u003eThe Gutenberg Galaxy\u003c\/i\u003eis an indispensable road map for our evolving communication landscape.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"University of Toronto Press, Scholarly Publishing Division","offers":[{"title":"Default Title","offer_id":47053816496368,"sku":"9781442612693","price":36.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781442612693_p0.jpg?v=1763805530","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781442612693","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}