{"product_id":"9781444158946","title":"Marketing In A Week: Be A Successful Marketer In Seven Simple Steps","description":"\u003cp\u003e\u003cb\u003eGreat marketing just got easier\u003c\/b\u003e\u003cbr\u003eMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.\u003c\/p\u003e\u003cp\u003eToday's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.\u003c\/p\u003e\u003cp\u003eEach of the seven chapters in \u003ci\u003eMarketing In A Week \u003c\/i\u003ecovers a different aspect:\u003cbr\u003e- Sunday: What is marketing?\u003cbr\u003e- Monday: Marketing and the customer\u003cbr\u003e- Tuesday: Marketing information and marketing research\u003cbr\u003e- Wednesday: Strategic marketing\u003cbr\u003e- Thursday: The marketing mix - product and price\u003cbr\u003e- Friday: The marketing mix - place\u003cbr\u003e- Saturday: The marketing mix - promotion\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton, Ltd.","offers":[{"title":"Default Title","offer_id":47155086033136,"sku":"9781444158946","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781444158946_p0.jpg?v=1763816863","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781444158946","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}