{"product_id":"9781444340693","title":"Campaign Communication and Political Marketing","description":"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. \u003cul\u003e \u003cli\u003eOffers comparative analyses of campaigns from country to country\u003c\/li\u003e \u003cli\u003eCovers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more\u003c\/li\u003e \u003cli\u003eDraws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy\u003c\/li\u003e \u003cli\u003eAnalyses the impact of digital media and 24\/7 news cycle on campaign conduct\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47140184424688,"sku":"9781444340693","price":52.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781444340693_p0.jpg?v=1763813261","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781444340693","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}