{"product_id":"9781444360813","title":"The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy","description":"Written from a real-world perspective by an award-winning copywriter\/producer\/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, \u003ci\u003eThe Copywriter’s Toolkit\u003c\/i\u003e book will sharpen your copywriting skills whatever your level.\u003cbr\u003e \u003cbr\u003e \u003cul\u003e \u003cli\u003eIntroduces essential conceptual strategies and key writing techniques for result-driven copy\u003c\/li\u003e \u003cli\u003eProvides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing\u003c\/li\u003e \u003cli\u003eCovers all areas of copy  development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print \/ digital typesetting consideration\u003c\/li\u003e \u003cli\u003ePresents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more \u003c\/li\u003e \u003cli\u003eShares invaluable writing tips and insights from award-winning copywriters currently at global agencies \u003c\/li\u003e \u003cli\u003eIncludes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and\/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47125168586992,"sku":"9781444360813","price":65.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781444360813_p0.jpg?v=1763813617","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781444360813","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}