{"product_id":"9781446266465","title":"Marketing: An Introduction","description":"\u003cp\u003eWatch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! \u003c\/p\u003e\u003cp\u003eWith each print copy of the new 3rd edition, students can receive \u003cstrong\u003eFREE\u003c\/strong\u003e access to the interactive eBook* giving them the flexibility to learn how, when and where they want.\u003c\/p\u003e\u003cp\u003eAn individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.\u003c\/p\u003e\u003cp\u003eGreen coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example of:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eWatch\u003c\/strong\u003e videos to get a better understanding of key concepts and provoke in-class discussion \u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eVisit\u003c\/strong\u003e websites and templates to help guide students’ study \u003c\/li\u003e \u003cli\u003eA dedicated \u003cstrong\u003ePinterest\u003c\/strong\u003e page with wealth of topical real world examples of marketing that students can relate to the study\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eA \u003cstrong\u003ePodcast series\u003c\/strong\u003e where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts\u003cbr\u003e \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eFor those students always on the go, \u003cstrong\u003eMarketing an Introduction 3rd edition\u003c\/strong\u003e is also supported by \u003cstrong\u003eMobileStudy\u003c\/strong\u003e – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNew to the 3rd edition:\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eCovers topics such as digital marketing, global marketing and marketing ethics \u003c\/li\u003e \u003cli\u003ePlaces emphasis on employability and marketing in the workplace to help students prepare themselves for life after university \u003c\/li\u003e \u003cli\u003eFun activities for students to try with classmates or during private study to help consolidate what they have learnt \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003e (*Students must use Bundle ISBN: 978-1-4462-9642-4 to receive free access to the interactive eBook, which is only available through Vitalsource eBook)\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47052066521328,"sku":"9781446266465","price":146.22,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781446266465","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}