{"product_id":"9781446273388","title":"Qualitative Methods in Business Research","description":"\u003cp\u003eQualitative Methods in Business Research is a wide-ranging and accessible book that provides a thorough overview into most common qualitative research methods in business and related fields, such as marketing, management, organization studies, and accounting. This book offers a practical how-to guide to using qualitative methods, and covers all the major qualitative approaches in business studies, including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory, and action research.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043202515184,"sku":"9781446273388","price":153.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781446273388_p0.jpg?v=1763815809","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781446273388","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}