{"product_id":"9781446273395","title":"Qualitative Methods in Business Research","description":"\u003cp\u003eThis pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.\u003c\/p\u003e\u003cp\u003eDemystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings. It also:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eExplores the challenges of working with qualitative data \u003c\/li\u003e \u003cli\u003eIntroduces qualitative methods including interviews, focus groups \u0026amp; ethnography \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eNew to the 2\u003csup\u003end\u003c\/sup\u003e edition:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe role of digital tools and social media, and how you can use them for data collection \u003c\/li\u003e \u003cli\u003e3 new chapters on qualitative content analysis, visual research and publishing research. \u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003ePraise for the 1st edition:\u003c\/p\u003e\u003cp\u003e'Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his\/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47043338043632,"sku":"9781446273395","price":76.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781446273395_p0.jpg?v=1763826831","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781446273395","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}