{"product_id":"9781446273579","title":"Designing Research Questionnaires for Business and Management Students","description":"\u003cp\u003eIn Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.\u003c\/p\u003e\u003cp\u003eIdeal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.\u003c\/p\u003e\u003cp\u003ePart of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.\u003c\/p\u003e\u003cp\u003eWatch the editors introduce the Mastering Business Research Methods series.\u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47026599100656,"sku":"9781446273579","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781446273579_p0.jpg?v=1763826343","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781446273579","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}