{"product_id":"9781447248392","title":"Predatory Thinking: A masterclass in out-thinking the competition","description":"\u003cp\u003eLIFE IS A ZERO-SUM GAME\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePredatory Thinking\u003c\/i\u003e is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.\u003c\/p\u003e\u003cp\u003eDrawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.\u003c\/p\u003e\u003cp\u003e'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' \u003ci\u003eSunday Times\u003c\/i\u003e\u003c\/p\u003e","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":47163765391600,"sku":"9781447248392","price":9.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781447248392_p0.jpg?v=1769906206","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781447248392","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}