{"product_id":"9781448133963","title":"How To Make It In Advertising","description":"\u003cp\u003e\u003cb\u003eAdvertising. \u003c\/b\u003eIs it really 'the greatest art form of the twentieth century' \u003cbr\u003e(Marshall McLuhan)? Whatever your views, it is undeniably one of the most \u003cbr\u003epopular career choices going-and one of the most difficult to get into. If \u003cbr\u003eyou want to be creative and make money, or simply fancy trying your hand\u003cbr\u003eat a job in one of the most powerful industries around, then this \u003cbr\u003eindispensable guide is all you'll need to get a foot in the door and keep a \u003cbr\u003estep ahead of the competition. It's a careers guide with a difference, using \u003cbr\u003ethe experience and wisdom of some of the industry's top people. You'll find \u003cbr\u003eessential advice on how to get started and how to get ahead, as well as \u003cbr\u003ethe insider's view of the genuine pros and cons of each job, from copywriter \u003cbr\u003eto account handler. Your new career starts here.\u003c\/p\u003e","brand":"Ebury Publishing","offers":[{"title":"Default Title","offer_id":47167329304816,"sku":"9781448133963","price":14.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781448133963_p0.jpg?v=1763826605","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781448133963","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}