{"product_id":"9781448135943","title":"The Myth of the Garage","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Chip and Dan Heath, the bestselling authors of \u003ci\u003eSwitch\u003c\/i\u003e and \u003ci\u003eMade to Stick\u003c\/i\u003e, comes \u003ci\u003eThe Myth of the Garage ... and\u003c\/i\u003e \u003ci\u003eother minor surprises\u003c\/i\u003e, a collection of the authors' best columns for \u003ci\u003eFast Company \u003c\/i\u003emagazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eIn Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- Why you should never buy another mutual fund ('The Horror of Mutual Funds') \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- Why your gut may be more ethical than your brain ('In Defense of Feelings') \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- Why the 'Next Big Thing' often isn't ('The Future Fails Again') \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e- And 12 others . . . \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003ePunchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).\u003c\/p\u003e","brand":"Random House","offers":[{"title":"Default Title","offer_id":47174990397680,"sku":"9781448135943","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781448135943_p0.jpg?v=1763826610","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781448135943","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}