{"product_id":"9781449367978","title":"Designing for Behavior Change: Applying Psychology and Behavioral Economics","description":"\u003cp\u003eA new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.\u003c\/p\u003e\u003cp\u003eStephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the three main strategies to help people change behavior\u003c\/li\u003e\n\u003cli\u003eIdentify your target audience and the behaviors they seek to change\u003c\/li\u003e\n\u003cli\u003eExtract user stories and identify obstacles to behavior change\u003c\/li\u003e\n\u003cli\u003eDevelop effective interface designs that are enjoyable to use\u003c\/li\u003e\n\u003cli\u003eMeasure your product’s impact and learn ways to improve it\u003c\/li\u003e\n\u003cli\u003eUse practical examples from products like Nest, Fitbit, and Opower\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47128501223664,"sku":"9781449367978","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449367978_p0.jpg?v=1763828838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449367978","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}