{"product_id":"9781449371005","title":"The Hardware Startup: Building Your Product, Business, and Brand","description":"\u003cp\u003eThanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.\u003c\/p\u003e\u003cp\u003eWritten by three experts from the field, \u003ci\u003eThe Hardware Startup\u003c\/i\u003e takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eValidate your idea by learning the needs of potential users\u003c\/li\u003e\n\u003cli\u003eDevelop branding, marketing, and sales strategies early on\u003c\/li\u003e\n\u003cli\u003eForm relationships with the right investment partners\u003c\/li\u003e\n\u003cli\u003ePrototype early and often to ensure you're on the right path\u003c\/li\u003e\n\u003cli\u003eUnderstand processes and pitfalls of manufacturing at scale\u003c\/li\u003e\n\u003cli\u003eJumpstart your business with the help of an accelerator\u003c\/li\u003e\n\u003cli\u003eLearn strategies for pricing, marketing, and distribution\u003c\/li\u003e\n\u003cli\u003eBe aware of the legal issues your new company may face\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47128568430832,"sku":"9781449371005","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449371005_p0.jpg?v=1763831797","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449371005","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}