{"product_id":"9781449373009","title":"UX Strategy: How to Devise Innovative Digital Products that People Want","description":"\u003cp\u003eUser experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.\u003c\/p\u003e\u003cp\u003eWhether you’re an entrepreneur, UX\/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefine and validate your target users through provisional personas and customer discovery techniques\u003c\/li\u003e\n\u003cli\u003eConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value\u003c\/li\u003e\n\u003cli\u003eFocus your team on the primary utility and business model of your product by running structured experiments using prototypes\u003c\/li\u003e\n\u003cli\u003eDevise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47128707530992,"sku":"9781449373009","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449373009_p0.jpg?v=1763831685","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449373009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}