{"product_id":"9781449373511","title":"Lean Branding: Creating Dynamic Brands to Generate Conversion","description":"\u003cp\u003eEvery day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, \u003ci\u003eLean Branding\u003c\/i\u003e is here to help.\u003c\/p\u003e\u003cp\u003eThis practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.\u003c\/p\u003e\u003cul\u003e\u003ci\u003eLearn exactly what a brand is—and what it isn’t\u003ci\u003eBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy\u003ci\u003eMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goals\u003ci\u003ePivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing\u003ci\u003eFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/i\u003e\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47128391287024,"sku":"9781449373511","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449373511_p0.jpg?v=1763831230","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449373511","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}