{"product_id":"9781449379346","title":"StartWithXML: Making the Case for Applying XML to a Publishing Workflow","description":"Publishers face a \"Copernican change.\" Until recently, the book was\u003cbr\u003e\"the sun\" of a publishing solar system, and all other opportunities\u003cbr\u003ewere subsidiary rights revolving as planets around it. Now, the\u003cbr\u003eintellectual property is the sun, and the book becomes just one of the\u003cbr\u003eorbiting opportunities. To be successful in the 21st century\u003cbr\u003eenvironment, publishers must produce agile content: content that can\u003cbr\u003ebe rendered in different forms without great additional expense. XML\u003cbr\u003eprovides both a path to agility and opens opportunities for current\u003cbr\u003eand future digital content revenue streams.StartWithXML is an industry-wide project to understand and spread the\u003cbr\u003eknowledge publishers need to move forward with XML. It's about the\u003cbr\u003ebusiness issues driving the \"why\" of XML and the technical and\u003cbr\u003eorganizational issues, strategies, and tactics underlying the \"how\" of\u003cbr\u003egetting started. This research report takes a pragmatic look at XML\u003cbr\u003eworkflows, addressing questions such as:\u003cbr\u003eWhere am I and where do I want to end up?\u003cbr\u003eHow much benefit do I want to obtain from content reuse and repurposing?\u003cbr\u003eHow much work do I want to do myself?\u003cbr\u003eHow much time and money will this take?\u003cbr\u003eWhat can I do internally to increase my chances of success?\u003cbr\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47128408981744,"sku":"9781449379346","price":86.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449379346_p0.jpg?v=1763831722","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449379346","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}