{"product_id":"9781449394240","title":"Tapworthy: Designing Great iPhone Apps","description":"\u003cp\u003eSo you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples.\u003c\/p\u003e\u003cp\u003eWhether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to \"think iPhone\" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, \u003ci\u003eUSA Today\u003c\/i\u003e, Twitterrific, and many others.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDevelop your ideas from initial concept to finished design\u003c\/li\u003e\n\u003cli\u003eBuild an effortless user experience that rewards every tap\u003c\/li\u003e\n\u003cli\u003eExplore the secrets of designing for touch\u003c\/li\u003e\n\u003cli\u003eDiscover how and why people really use iPhone apps\u003c\/li\u003e\n\u003cli\u003eLearn to use iPhone controls the Apple way\u003c\/li\u003e\n\u003cli\u003eCreate your own personality-packed visuals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47154726142192,"sku":"9781449394240","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449394240_p0.jpg?v=1763830007","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449394240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}