{"product_id":"9781449397333","title":"App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want","description":"\u003cp\u003eHow can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, \u003ci\u003eApp Savvy\u003c\/i\u003e also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.\u003c\/p\u003e\u003cp\u003eWhether you're a designer, developer, entrepreneur, or just someone with a unique idea, \u003ci\u003eApp Savvy\u003c\/i\u003e explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn about the App Store and how Apple's mobile devices function\u003c\/li\u003e\n\u003cli\u003eFollow guidelines for vetting and researching app ideas\u003c\/li\u003e\n\u003cli\u003eValidate your ideas with customers -- and create an app they’ll be passionate about\u003c\/li\u003e\n\u003cli\u003eAssemble your development team, understand costs, and establish a workable process\u003c\/li\u003e\n\u003cli\u003eBuild your marketing plan while you develop your application\u003c\/li\u003e\n\u003cli\u003eTest your working app extensively before submitting it to the App Store\u003c\/li\u003e\n\u003cli\u003eAssess your app's performance and keep potential buyers engaged and enthusiastic\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"O'Reilly Media, Incorporated","offers":[{"title":"Default Title","offer_id":47154787680496,"sku":"9781449397333","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781449397333_p0.jpg?v=1763828972","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781449397333","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}