{"product_id":"9781450206808","title":"Brand Zeitgeist: Embedding Brand Relationships into the Collective Consciousness","description":"'Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you.' \u003cbr\u003e\u003cbr\u003e'\"Kelly Erickson, author of Maximum Customer Experience\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated group of customers. But many of us forget about the zeitgeist.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003eThe zeitgeist is the evolving collective consciousness of society, and it is what people are talking about. It's what determines trends and buying behaviors.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cbr\u003eCompanies can tap into the power of the zeitgeist by providing customers with the tools they need to spread marketing messages through word-of-mouth and other viral channels. Chris Houchens, a marketing expert, uses real-world examples to show how branding works. Discover:\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eMethods to craft and hone messages\u003c\/li\u003e\n\u003cli\u003eHow to make the most out of first impressions\u003c\/li\u003e\n\u003cli\u003eWays to harness groupthink\u003c\/li\u003e\n\u003cli\u003eThe importance of logos and visual brand elements\u003c\/li\u003e\n\u003cli\u003eHow to use social media\u003c\/li\u003e\n\u003cli\u003eHow to measure the effectiveness of branding efforts\u003c\/li\u003e\n\u003cli\u003eAnd much more!\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003eIf you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47124059881712,"sku":"9781450206808","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450206808_p0.jpg?v=1763832929","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450206808","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}