{"product_id":"9781450216951","title":"\"DEAD AIR\": How the radio business can once again thrive by embracing all of the existing and coming social media technologies","description":"EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:\u003cbr\u003e \u003cbr\u003e1. THEIR LISTENERS\u003cbr\u003e \u003cbr\u003e2. THEIR ADVERTISERS\u003cbr\u003e \u003cbr\u003e3. THEIR EMPLOYEES\u003cp\u003e \u003cbr\u003e\u003cbr\u003eTHIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47134838096112,"sku":"9781450216951","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450216951_p0.jpg?v=1763836719","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450216951","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}