{"product_id":"9781450240086","title":"SHiFT!: Harness the Trigger Events That TURN PROSPECTS INTO CUSTOMERS","description":"\u003cp\u003eThere is a silver bullet in sales it’s called timing – when you get to highly motivated decision makers at EXACTLY the right time: after they experience a ‘Trigger Event’ BUT before they call your competition. \u003c\/p\u003e  \u003cp\u003eWhen you have the right timing the sale almost happens by itself – There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers you’ve had timing happen before, not it’s time to make it happen again, and again, and again. \u003c\/p\u003e  \u003cp\u003e “... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers.”\u003cbr\u003e —           Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust\u003c\/p\u003e  \u003cp\u003e\"... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!\"\u003cbr\u003e —           Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc\u003c\/p\u003e  \u003cp\u003e “By combining the power of relationships with timing - what Elias and Shanto call \"Trigger Events\" - the authors present a powerful sales strategy...”\u003cbr\u003e —           Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone\u003c\/p\u003e  \u003cp\u003e “Elias and Shanto have brought referrals into the 21st Century, showing you how to … capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read!”\u003cbr\u003e —           Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47124060831984,"sku":"9781450240086","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450240086_p0.jpg?v=1763837207","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450240086","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}