{"product_id":"9781450249874","title":"How to Write an Inspired Creative Brief","description":"\"All of the above in a charming, personable, tongue-in-cheek style that makes\u003cbr\u003e \u003ci\u003eHow to Write an Inspired Creative Brief\u003c\/i\u003e not only a pleasure to read, but a well-nigh\u003cbr\u003e essential foundation on which to build a successful advertising career.\"\u003cbr\u003e\u003cbr\u003e -Dave Butler, Creative Director (retired ), TBWA\/CHIAT\/Day, Los Angeles\u003cbr\u003e\u003cbr\u003e   \"Howard Ibach has written the essential brief for the briefers, a simple,\u003cbr\u003e memorable, enoyable book for those who need to practice the art of strategic\u003cbr\u003e reduction for a living.  He expounds several oft-forgotten principles: simplicity,\u003cbr\u003e clarity, collaboration.\"\u003cbr\u003e\u003cbr\u003e -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis\u003cbr\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47140569022704,"sku":"9781450249874","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450249874_p0.jpg?v=1763834636","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450249874","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}