{"product_id":"9781450255882","title":"Pure Moxie: A Confessional Memoir","description":"\u003cp\u003e\u003cb\u003eThe first woman publisher of a national magazine.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e “Such a slim volume for someone who’s led such a long and interesting life (after all, Miley Cyrus’s autobiography is 288 pages)—then you realize \u003ci\u003ePure Moxie\u003c\/i\u003e is no doubt just like the author: smart, funny, candid, to-the-point and, of course, slender.” \u003c\/p\u003e \u003cp\u003e—\u003cb\u003eJ.E. Vader\u003c\/b\u003e, “Citizen Moxie,” \u003ci\u003ePacific Sun\u003c\/i\u003e, January, 2011\u003c\/p\u003e \u003cp\u003e “Money, power, sex. \u003ci\u003ePure Moxie\u003c\/i\u003e tells the tale of one woman’s journey from bored housewife to trendsetter in the magazine publishing industry. This is a story few women experience but every woman fantasizes about.” \u003c\/p\u003e \u003cp\u003e—\u003cb\u003eCheryl Russell\u003c\/b\u003e, Editorial Director of \u003ci\u003eNew Strategist Publications\u003c\/i\u003e, Former Editor-in-Chief of \u003ci\u003eAmerican Demographics\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003e “Sexy, sassy and sensational, \u003ci\u003ePure Moxie\u003c\/i\u003e is a memoir that reads like a best-selling novel. The world of American magazine publishing was a frontier in the 1970’s and Leda was one if its leading pioneers. A business success story, an adventure, and a racy read all wrapped in one, \u003ci\u003ePure Moxie\u003c\/i\u003e is a page-turner, with an inspiring moral. \u003c\/p\u003e” \u003cp\u003e—\u003cb\u003eMichael Rybarski\u003c\/b\u003e, Co-Founder of Age Wave Target Marketing, Author, \u003ci\u003eStartUp Smarts\u003c\/i\u003e \u003c\/p\u003e \u003cp\u003eThe impetuous Leda Sanford abandoned secure suburbia in the 1960s in exchange for a life on the edge as a top magazine editor and publisher in the competitive and male-dominated Manhattan publishing world.\u003c\/p\u003e \u003cp\u003eUnorthodox entrepreneurs hired Leda at a time when women rarely occupied corner offices. Leda’s memoir, \u003ci\u003ePure Moxie,\u003c\/i\u003e recreates a world of jet-setting opulence—private planes, five-star hotels, and a state dinner at the White House—plus a headline-making affair. Leda became the first female publisher of \u003ci\u003eAmerican Home,\u003c\/i\u003e a major U.S. magazine with a circulation of more than one million. She focused on the emerging liberated woman’s demanding lifestyle and challenged the traditional formula of women’s magazines.\u003c\/p\u003e \u003cp\u003eFrom her \u003ci\u003eAmerican Home\u003c\/i\u003e launch pad, Leda pushed the industry’s standards as she directed the creation and reinvention of magazines that included \u003ci\u003eChief Executive, Attenzione, Modern Maturity,\u003c\/i\u003e and \u003ci\u003eGet Up and Go!\u003c\/i\u003e In the early 1990s, Leda shifted focus to promoting a new attitude toward aging, emphasizing that it’s never too late to explore new horizons and enrich one’s quality of life. With wit and candor, \u003ci\u003ePure Moxie\u003c\/i\u003e provides a unique glimpse into Leda’s career and offers insight into women’s changing roles as key players in the magazine publishing business. \u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47128522883312,"sku":"9781450255882","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450255882_p0.jpg?v=1763839894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450255882","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}