{"product_id":"9781450259255","title":"Formula Marketing: Success Made Simple","description":"\u003cp\u003eWhat the marketing experts are saying about \u003c\/p\u003e\u003ccenter\u003eFORMULA MARKETING\u003c\/center\u003e “What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company.” —\u003cb\u003eJames Hedgecock,\u003c\/b\u003e Vice President of Business Development, Dimension One Spas\u003cp\u003e “Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.”\u003c\/p\u003e —\u003cb\u003eLisa Fine,\u003c\/b\u003e formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA “This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it.” —\u003cb\u003eMarques McCammon,\u003c\/b\u003e Chief Marketing Officer, Aptera Motors “Formula Marketing gives you the basic tools to create a successful marketing plan.” —Mike Matey, VP Marketing, Quiksilver","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47154807341296,"sku":"9781450259255","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450259255_p0.jpg?v=1763838184","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450259255","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}