{"product_id":"9781450279895","title":"CRM in Action: Maximizing Value Through Market Segmentation, Product Differentiation \u0026 Customer Retention","description":"\u003cp\u003eWritten in Dr. Wong’s vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. \u003c\/p\u003e \u003cp\u003eAdvance Praise for \u003ci\u003eCRM in Action\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e “This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.” —Ekaterina Leonova, Sweden\u003c\/p\u003e \u003cp\u003e “Readers will gather from Dr Wong’s experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.” —Hoo Chee Wai, Singapore\u003c\/p\u003e","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47128648089840,"sku":"9781450279895","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450279895_p0.jpg?v=1763838384","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450279895","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}