{"product_id":"9781450283946","title":"Sales is a Science: How the Top 2 % Succeed","description":"What does it take to become a top performer in today’s competitive sales field? In \u003ci\u003eSales as a Science,\u003c\/i\u003e author Allan Lobeck focuses on helping salespeople understand the sales process from both the customer and sales perspective.  Based on twenty-five years of experience in worldwide sales, Lobeck communicates that selling commercially is a science, not an art; it is a long-term activity that requires both a plan and a pre-defined process. He presents a logical, documented, process-based approach for activities and sub-activities in a sales cycle. He also provides flow diagrams for each phase of the sales cycle giving professional sales staff the best potential roadmap for success.     \u003ci\u003eSales as a Science\u003c\/i\u003e defines the many steps and roles in the sales process, from planning, to account research, customer contacts, presentation and follow-up, negotiation, and customer evaluation. It outlines the commitment necessary to begin transforming your sales techniques in order to transition to financial independence and become a consistent top performer.","brand":"iUniverse, Incorporated","offers":[{"title":"Default Title","offer_id":47171761307888,"sku":"9781450283946","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781450283946_p0.jpg?v=1763837809","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781450283946","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}