{"product_id":"9781451602319","title":"Managing New Product and Process Development: Text Cases","description":"Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.","brand":"Free Press","offers":[{"title":"Default Title","offer_id":47107171746032,"sku":"9781451602319","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781451602319_p0.jpg?v=1763839557","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781451602319","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}